Our Guiding Principles

Precise formulations begin with clear parameters.

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Human-Grade

We believe dogs deserve the same level of care we give ourselves. Only human-grade ingredients make the cut for our products — the same quality you’d buy for yourself at the store.

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Proven Effective

Backed and formulated by a team of leading veterinarians and researchers, every active ingredient is clinically-backed to improve specific health functions for dogs.

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Essentials Only

Everything your dog needs, without the things they don’t. Every ingredient is selected to serve a specific purpose. No cheap fillers, artificial flavors, and preservatives.

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Product Safety

We take the extra steps to thoroughly audit every aspect of our manufacturing and fulfillment processes to ensure the product we make is the product you get in peak condition.

Ingredients Directory

Dive deeper and see why each clinically-backed ingredient matters.

Immunity Digestion Heart HealthHip & Joint HealthSkin & Coat Health

Glucosamine HCl

Type of Ingredient

Natural Compound

Purpose

Assists in joint lubrication and helps maintain healthy cartilage.

Supporting Study

“Glucosamine and Chondroitin Use in Canines for Osteoarthritis: A Review.” Open Veterinary Journal, 2017

Methylsulfonylmethane (MsM)

Type of Ingredient

Natural Compound

Purpose

Reduces inflammation and stiffness to aid hip & joint issues.

Supporting Study

“Effects of Methylsulfonylmethane (MSM) on Exercise-Induced Oxidative Stress, Muscle Damage, and Pain Following a Half-Marathon: A Double-Blind, Randomized, Placebo-Controlled Trial.” Journal of the International Society of Sports Nutrition, 21 July 2017

Proprietary Probiotic Blend

Type of Ingredient

Probiotic

Purpose

Fosters a healthy microbiome that assists with digestion.

Supporting Study

“Lactobacillus Acidophilus Metabolizes Dietary Plant Glucosides and Externalizes Their Bioactive Phytochemicals.” MBio

Wild Alaskan Salmon Oil

Type of Ingredient

Fat

Purpose

Omega-3 and DHA leads to healthier skin, a shinier coat, and less itching.

Supporting Study

“Health Benefits of Docosahexaenoic Acid (DHA).” Pharmacological Research

Vitamin A

Type of Ingredient

Vitamin

Purpose

Heightens immune response and mucus levels.

Supporting Study

“Role of Vitamin A in the Immune System.” Journal of Clinical Medicine

CoQ10

Type of Ingredient

Coenzyme

Purpose

Supports a healthy heart and reduces inflammation.

Supporting Study

“Coenzyme Q10 Supplementation in Fibrosis and Aging.” Advances in Experimental Medicine and Biology

Natural Vitamin E

Type of Ingredient

Vitamin

Purpose

Provides defense against oxidative damage and free radicals.

Supporting Study

“Free Radical Protection: Why Vitamin E, Not Vitamin C, Beta-Carotene or Glutathione?” Ciba Foundation Symposium

Riboflavin (Vitamin B2)

Type of Ingredient

Vitamin

Purpose

Supports DNA growth and repair and reduces signs of aging.

Supporting Study

“Riboflavin: The Health Benefits of a Forgotten Natural Vitamin.” International Journal of Molecular Sciences

Pyridoxine (Vitamin B6)

Type of Ingredient

Vitamin

Purpose

Assists in red blood cell production and helps break down amino acids and carbohydrates.

Supporting Study

“Vitamin B6 Enzymes Participating in Selenium Amino Acid Metabolism.” BioFactors

Folic Acid (Vitamin B9)

Type of Ingredient

Vitamin

Purpose

Assists in DNA synthesis, red blood cell and nucleic acid production.

Supporting Study

“Folic Acid.” Japanese Journal of Clinical Medicine

Methylcobalamin (Vitamin B12)

Type of Ingredient

Vitamin

Purpose

Boosts energy production in cells and helps break down macronutrients.

Supporting Study

“Vitamin B12 in Health and Disease.” Nutrients

Vitamin D3

Type of Ingredient

Vitamin

Purpose

Maintains strong bones and joints.

Supporting Study

“Bone Microstructure in Response to Vitamin D3 Supplementation: A Randomized Placebo-Controlled Trial.” Calcified Tissue International

Our Scientific Board Members

Our veterinarians, animal nutritionists, and researchers are the core of our product innovations in pet health.

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  • Dr. Jessica Edmeier, DVM

    Veterinary Advisor

  • Dr. Adam Christman, DVM

    Lead Veterinary Advisor

  • Dr. Paula Simon, DVM

    Veterinary Advisor

    Our Process

    We believe quality is rooted in precision. Thus, our team puts every step of the way under the microscope before the product gets you.

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    • Formulation Built on Science

      In pet health, we make sure science comes first. Our leading veterinarians focus on leveraging the latest research and studies to formulate products that support effective long-term health.

    • Product Safety

      We take the extra steps to thoroughly audit every aspect of our manufacturing and fulfillment processes to ensure the product we make is the product you get in peak condition.

    • World Class Manufacturing (in Vermont)

      We manufacture our proprietary formulas at an SQF-certified, NASC-preferred facility in Vermont, adhering to all FDA cGMPs and Standard Operating Procedures.

    • Extensive Testing

      Every batch of our products undergo multiple safety, quality, and potency tests before they arrive at your doorstep. We are constantly iterating and improving our supplements to ensure optimal efficacy and palatability.